by Jeffrey Hollender | Apr 7, 2016
Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as...
by Jeffrey Hollender | Apr 5, 2016
This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which...
by Jeffrey Hollender | Dec 7, 2015
The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical,...
by Jeffrey Hollender | May 12, 2015
This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can...
by Jeffrey Hollender | May 23, 2013
I talk a lot about the concept of “radical transparency” – in fact, it was one of the guiding principles in creating Seventh Generation – so I’d like to delve a little deeper into what exactly it means and how it can be a powerful tool to transform...
by Jeffrey Hollender | May 1, 2013
If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concept developed to capture them, “full cost accounting.” “Externalities” are the costs and negative impacts imposed by...
by Jeffrey Hollender | Mar 22, 2013
Recently the Michael Moss in a New York Times Magazine cover story on “The Extraordinary Science of Addictive Junk Food” examined how food companies have known for decades that salt, sugar and fat are not good for us in the quantities American’s consume...
by Jeffrey Hollender | Nov 29, 2012
I’ve said it before, but this quote floored me. Never expected this much transparency from one of the world’s most opaque organizations, the US Chamber of Commerce. From the Washington Monthly: [A] large part of what the Chamber sells is political cover. For...
by Jeffrey Hollender | Nov 5, 2012
In late September of this year, H&M CEO Karl-Johan Persson met with People’s Republic of Bangladesh Prime Minister Sheikh Hasina to discuss an increase in textile worker wages and recommend annual wage reviews. Why would the CEO of a successful fashion giant want...
