Some Big Steps Yield a Small One of Our Own

Here’s a retailing truth: You can’t be in the business of selling consumer products without thinking about Walmart. The merchandising behemoth sells so much of what so many North Americans buy — from groceries to tires — that to not seek it as...

Getting the Sustainability Imperative Right

The Harvard Business Review has consistently tackled the many issues related to business and sustainability, and done it from a more deeply strategic perspective than most others. David A. Lubin and Daniel C. Esty’s recent article on The Sustainability...

From Manual to Manifesto

When co-author Bill Breen and I wrote our new book, The Responsibility Revolution, we intended it to function as a how-to manual that would introduce the corporate community to the new brand of corporate responsibility that’s now emerging at renegade companies...

The Death and Life of Corporate Responsibility

Corporate responsibility—the notion that companies should include the public interest in all their decision-making—has never been so popular. Nor has it so often proved so phony. The evidence is all around us: *In 2008, General Motors rolls out a TV campaign for its...

Secrets of a More Just and Equitable World

“We want bigger houses and more cars, not because we need them, but because we use them to express our status. Material goods are how we show the world we’re keeping up, and in a more hierarchical society that’s more important. Status competition...

I Want To Work At SAS, Too

SAS was just named the best employer in the U.S. by Fortune Magazine in its annual Best Companies to Work for survey. While the award is limited to very large companies, there’s a lot we can all learn. A few facts: SAS is the world’s largest privately held...

Transparency, Equity, and Justice at Seventh Generation

In my new book, The Responsibility Revolution, I look at companies that conduct internal business with transparency. Seventh Generation is one of those companies, but a recent experience here made me realize that it is always easier to stand at the doorstep of someone...