by Jeffrey Hollender | Apr 7, 2016
Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as...
by Jeffrey Hollender | Apr 5, 2016
This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which...
by Jeffrey Hollender | Dec 9, 2015
Yesterday I attended the annual meeting of a visionary and exceptionally responsible venture capital fund. There are not a lot of them out there — maybe these are the real unicorns. I heard a few interesting things: Extraordinary entrepreneurs take on huge,...
by Jeffrey Hollender | Dec 7, 2015
The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical,...
by Jeffrey Hollender | Jun 24, 2015
This post first appeared in my new column Inspired Protagonist on Greenbiz.com. http://www.greenbiz.com/article/scaling-business-sustainability-why-be-timid A report released last year by Ceres and Sustainalytics found that while a few U.S. businesses are exhibiting...
by Jeffrey Hollender | May 12, 2015
This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can...
by Jeffrey Hollender | Apr 10, 2015
The tech community has an amazing resource: TheFunded.com. This website allows entrepreneurs to research, rate, and review venture funds from around the world, providing invaluable information and guidance to entrepreneurs looking to raise critical growth capital. Wow...
by Jeffrey Hollender | May 23, 2013
I talk a lot about the concept of “radical transparency” – in fact, it was one of the guiding principles in creating Seventh Generation – so I’d like to delve a little deeper into what exactly it means and how it can be a powerful tool to transform...
by Jeffrey Hollender | May 6, 2013
Guest post by Taliesin Nyala, a co-owner of the Toolbox for Education and Social Action (TESA), a worker-owned cooperative based in Massachusetts created to democratize education and the economy while furthering the cooperative movement. TESA designs curriculum and...
